I usually do not provide an opinion but I think you are right. I believe they are trying to start a new business, build a new company, build a new website and making changes as needed because it is all new. Such as - I believe they decided not to go for the patent approval for now and go with the proprietary process.... do what is needed now to move forward.
I have been in and out of the stock many times over the years so I will see what happens this time around. GLTYA