How hard is it for upstarts to penetrate those markets? How "new' companies make it with new phones, cars, TVs? Not many
There is a reason UV Flu could not make it work after spending millions.
Vystar might be able to crack it, but it will take a crap ton of money as they are trying to penetrate very saturated mature markets dominated by deep pocket companies.
There is a reason why most of the "new" mega companies that develop are in new sectors/products/tech and not trying to upend the already mega corps.