They just need to fix the Iced Coffee... It tastes like medicine the way it is now.
Management should scratch what they make now and ramp up Iced Mocha, French Vanilla & Caramel at the very least, but the way it is currently: Honestly, "yuck".... It's as bad as Dunkin Donuts iced coffee.
Japan has perfected iced coffee, and they did it in the 1980's. Just drink one and you are hooked. VATE needs to look east for a better iced coffee flavor. I pray that they seriously fix this, because as a shareholder (and as an iced coffee lover) I know that repurchases will be hindered the way it is now.
Just being honest.
VATE iced coffee needs to be on speed dial re-order for Starbucks iced coffee lovers. Huge market! That's why Starbucks added so many new cold flavors.
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