There is the fact they advertised during the Super Bowl vs the slightly more conservative approach by the (master)VATE marketing department who prefer leveraging Instragram to a couple hundred followers - but marketing and media exposure in this line of business is probably way over hyped IMO. I like the strategy that "if you order empty bottles, they (orders/reorders) will come". Then all that's required is dilute for more capital in order to buy sht to fill and sell. It's really bottom left side of the bell curve genius.
Outside of that, the rumor is BCC* beat RM in placing their order for a similar mega-sized coffee roaster to multiply their production capacity. No doubt a brilliant attempt to out maneuver our heavyweight market leader that is VATE. We ordered from the same equipment supplier, but parts had to be back ordered for our roaster. I heard these parts are in hand and fabrication has commenced. The roaster will be completed, tested and shipped in 2 weeks - fantastic news. Y'all watch the Discovery show Gold Rush?? ...with those giant red sluice boxes complete with the appropriately outrageous nicknames? I say we start a poll to nickname our roaster....my vote is Firerrhea (check the urban dictionary...I think it's appropriate since this is what happens when folks think of how many shares they own at 05+).
Here is what I see as the new schedule before we can cinch our saddles for launch:
1) A couple weeks on the boat for the new roaster to sail from India to Longwood, FL.
2) Installation should start half a month before the FDA issues the pending CBD guidance. I'm actually shocked it wasn't announced yesterday at the close...you know those KY hemp farmers can't plant seeds before guidance is issued - that pattern "be" full Ghostrider. Mitch bout to start throwing his switch and get medieval on these FDA jokers. This catalyst is going to be so big, the South Africans and Russians combined won't be able to mine enough platinum. No worries, I slapped the ask hard for several hundred Benjis! I'm in deeper than Ron Jeremy.
3) Once the bolts are tight and the gas is flowing, I'd expect a single fortnight to get this fire breathing dragon dialed in and cooking those sweet azz beans. PS - I have a friend who stopped into VATE HQ this week and spent time in the *board room for over an hour. Word is the next seasonal coffee flavor will be one of three: Aunt Ginny's Figgy Pudding, Misses Clause's Hot Spiced Sugar Plums, or Uncle Robert's Boda Bag Eggnog. This should be worked out real soon - just in time to capitalize on pre-clearance level prices. I immediately thought a better flavor idea would be anything with a hint of a green curry undertone since that would mask any potential residues from factory acceptance testing.
*said his damn phone was on the fritz for those few hours, otherwise we'd have pics to validate. Believe it though.
4) Half month to grind the beans, allowing for a few mechanical break downs and running the plant a minimum speed to minimize CO2 emissions. The faster we can get to a white earth event, the better. This may even help sell more hot coffee by day and RTD dranks by night.
5) Package half the grind and sell the snot out of them on Amazon.ca for twenty bucks a bag - can you say new investors, eh?
6) The other half of the beans can do their cold brew magic for as long as it takes to get more flavor into the bland RTD product we have today. New label = better flavor.
7) By this time we should have enough juice to fill 100,000 or so cans with that sweet CBD nectar.
8) Proceed to the bank to start cashin checks
Shts about to get real guys, hold on to your one eyed donkeys....once they spark this roaster, it will be a fight between Folgers and Maxwell House on who will be first in line to contract for the extra capacity. Just think....if all this profit isn't wasted on hookers and blow; we can buy a pod making machine and run rough shot over everyone in the space. Starbucks on notice.
Make no mistake gentlemen; THIS IS A BELT AND SUSPENDERS SCENARIO. You better recognize this quickly or risk having your pants on the ground after this MF lights off. Were looking at a level 3 white-eruption.
MO FWIW
EOM fellow VATErs.
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