As troubles spread at Canopy Growth this year, the Canadian marijuana pioneer looked for relief in a tall, cool drink of cannabis. On Tuesday, Canopy unveiled the menu of beverages and chocolates that it will start selling in December, in the hope that these Cannabis 2.0 products will end a miserable stretch that has included its founder’s firing, half a billion in negative free cash flow for the quarter ended in June, and a 60% stock drop.
Most of the 13 drinks Canopy showed off at its headquarters outside Ottawa had low-levels of THC—the cannabis ingredient that makes you high. The company is aiming for a mild buzz like that of an alcoholic drink, with a similar time of onset and at a similar price.
The Ottawa Citizen reported that the Canopy’s Tweed-branded beverages were “mild-flavoured and slightly bitter.” They tasted better to the reporter when mixed with tonic, ginger ale or soda water. Flavored sparkling water drinks had a refreshing taste. Two flavors had THC, while the others had CBD—the nonintoxicating ingredient of cannabis that is credited with various wellness properties.
Just one of the planned products had the 10-milligram strength THC that is the highest level allowed under Canadian law. All the drinks served at Tuesday’s tasting had a placebo ingredient instead of THC, so guests had to take Canopy’s word that the buzz takes 15 minutes to hit you. The Citizen said the higher potency Deep Space drink tasted like Jolt Cola.
Canopy stock (ticker: CGC) was off 1.7% Wednesday afternoon to $20.22, and down more than 7% since Friday’s close.
Canopy also showed off its first three cannabis edibles. They are chocolate bars that contain 10 mg of THC. The company said the onset time for the chocolates would be about an hour, the Citizen reported, with the effects lasting at least six hours.
The low doses of THC in Canopy’s drinks and edibles are designed to mimic the effect of a beer or wine cooler. The company’s recommended dose of 2.5 mg per serving is also aimed at preventing the unintended overconsumption that is so famous a part of edibles lore. U.S. vendors have had no such compunctions. In the states that allow cannabis, beverages are sold with as much as 100 mg of THC.
News 
Market Data 
Discover 
