yep, this is the essence of what he said.
"One of these groups we talked to for example, said $50 million dollars in marketing campaigns for one new type of fabric, they felt. And they said you can do that yourself or you can work with us in an exclusive manner and we can put up the $50 million dollars in marketing capital.
So that’s the approach we are taking."
Obviously, this may have changed, but at the meeting, this was the plan at the time.