In 1948, animation director Chuck Jones and writer Michael Maltese first created the classic Looney Tunes duo of cartoon characters Wile E. Coyote and the Road Runner.
From the start, Jones assigned what he called “disciplines” to the characters. These were simply character traits and plot models. They included standards such as the fact that the Road Runner can never hurt the Coyote, the Coyote can only hurt himself, and that the setting must always take place in a natural environment, particularly the American Southwest desert.
Among the “disciplines” for Wile E. Coyote was this: The Coyote is a fanatic.
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