agree 2business, these screenings could serve to add to a grass roots movement to build on the increasing exposure of the movie - the Saturday Night video is up to 1.9m views and the movie trailer is up to 1.6m views.
They also may serve to solidify or further make the case to potential distributors of the enthusiasm of the tweens for the movie.
We have seen statements on social media that say the movie will be aired in 2020. This could be on the big screen, Netflix, Disney, etc.. details still unknown, but it is good to the the premier Tween magazine hosting not just one but 2 screenings of the movie for their readers.
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