It’s $200 an oz out here and it just keeps getting cheaper and cheaper. On top of that there are many exotic strains that the Average Joe wouldn’t want to put the effort into or wait 3 months just for free weed when it’s so cheap. There will always be a market for convenience.
One big big negative for LVVV is the state they are in. Forget MJ for a moment and just look at the regulatory and taxation in California. Business and Middle class are exiting in droves. And as you stated, in California you can grow your own.
My indicator says LVVV is going down hard. Bill and company will have to reinvent the company yet again or learn how to spell Bankruptcy. Bill will exit with his Horse Ranch and everyone else will hold the bag for him.