That is amazing....and considering all my other brand latex pillows had already deteriorated after just a few years is impressive to say the least. My BeautyRest one fell apart after just two. I'd expect them to tout that more heavily.
I think when reading Vytex papers with the older 'formula' it was durable/lasting from 15-20 yrs when just NRL products were suppose to last an avg of 8 yrs. They Vytex of today is much better than it was. There really is no other way to see it other than it will dominate the market.