If one graphs the patterns of Ed's tweet content, one would easily see when Ed says something is "going to happen", it does not.
If Ed says he has done something, It did not accomplish what one would think it would. It likely did not happen the way he thought it would.
If Ed ignores you, you have hurt his feelings and he's mad at you.
If you are well known, Ed will probably want to have someone take a picture of you with him.
When Ed finds an article that he thinks will make people think SEGI may be involved or related in some way with the news, he will tweet it.
Look at the graph and you will probably not expect anything from Ed or SEGI.