You are not alone. Many feel the burn. I am one of the fortunate ones.
A friend/investor was so pleased with himself when he bought in the $80's. He dumped the loser in the 70's.
I bought as soon as I thought KHC had been on the bottom long enough and just started to rise.
Blindly, I am trusting that they have laser focused on their problems and are making turnaround plans.
They will probably re-energize some brands and discard others to reduce debt.
They might even acquire brands that they think they can better develop. Hopefully instead of paying a premium, they can create new concepts in house.
The company may not even look the same in a few years.
When the DOW suffers it's next 500 point drop on some horrible news, I will probably added to my KHC position.
This might be the right time for me to jump on the pendulum swing.
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