That was more directed at others, i just cherry picked the 1 comment as an example.
Im sure they do, but its a massive market. There are always SMB's with their own versions of products. Not all companies are looking to be the next giant. I know with Kona for example, they are completely comfortable with striving for 1% market share. Its a big new industry with plenty to share. Sure itll oversaturate at some point but these little guys with a jump start have a great shot. Seeing big boys embrace it could actually help with the taboo image too.