Heddle has a couple of shipyards, all kinds of machinery and construction equipment, as well as large seagoing vessels....
......all run on diesel.
Why hasn't Heddle use the processors, installed processors, or somehow figured out how to use the output at his many other enterprises that require fuel ?
The answer is simple.
Heddle knows it isn't economically feasible and can get the fuel cheaper elsewhere.
He knows the product he has with P2O sucks......and everyone he tries to sell it to knows it also.
When your own CEO and President avoids using his own product like the plague you got a problem.....lol.