Barley is a commodity yet beer is one of the most lucrative money makers there is. Apple juice doesn't give you a buzz but they guys who make cider make good money. The article correctly states that cannabis is a commodity, that is something Bruce always said, that is why he was focused on the end products, packaged goods and medicinals. I am glad this article is out there, is scares off the folks who do not know anything about weed and gives little guys a chance to make some gains. I agree there will be fewer companies when all is said and done but I know he is misguided when he talks about the industry being a dead end.