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LongNDeep2

08/29/19 10:56 AM

#4480 RE: Isbizz #4477

I think we all agree on that.

It all comes down to a build out just like I said years ago. Just like you said years ago. It has to happen period



Well if you are smart enough to figure that out...and I am smart enough to figure that out....I'm sure the company is smart enough to figure that out.

That means everyone knows that by now. That means the company knows that and I'm sure is working on that. How it is implemented....is of importance....to the company and shareholders.

We all seen what is happening to the companies in the industry...that did not execute properly....they are hitting 52 week lows across the industry.

Look at Acreage....the largest U.S. MSO....$24...now down in the $7 range...52 week lows. All that downside...despite being the largest U.S. MSO......all that downside despite being bought by the largest Canadian cannabis company by market cap....all that downside despite having more money than anyone in the industry...C$5 billion.

All that downside from Canopy....52 week lows....from poor execution....and losing way too much money....despite having the largest U.S. MSO....which is still losing money.

Moral of the story...it's not how big you are....it's not how much money you have....it's not how fast you grow.

Those are the three things that has gotten the large players into the downfall most are experiencing....and dragging the industry down with them.

We will get a partner....but it needs to be done in a financially responsible manner. I think with Rivera gaining her experience at ACB.....that is certainly being considered. ACB grew fast...through dilution. That has not happened here since Nilda arrived. While it's nice to grow faster than the competition.....it begins to backfire when the industry starts expecting a company to show profits. Canopy is minimum 3-5 years from profitability....that's going to hurt for a long time.

If being the biggest....was the answer...ACB and CGC...would not be sitting at 52 week lows....agreed?

If having the most money...was the answer....Constellations's C$5 billion investment in CGC and Acreage...with both sitting at 52 week lows....proves...having the most money is not a guarantee...agreed?

If growing the fastest...was the answer...ACB and CGC and other large cannabis producers...would not be hugging 52 week lows....agreed?

Rivera has the opportunity...to not make some of the mistakes...that were made by fast growing market leaders. Rather than blindly...throw more money...faster...at expansion.

Constellation and Canopy...clearly threw more money....and faster...at US expansion...with the reward...being...biggest loser in the industry.

In order to show profits....producing cannabis in a market with high margins relative to other cannabis markets...gives better odds of profitability...sooner. Having a very large footprint in the Nevada market...is the best way to capitalize on a high margin market.

Cultivating organically indoors with state of the art cultivation methods...produces the highest quality cannabis consistently...at the lowest cost. ACB has proven that. Citation is following that path. Producing the highest quality cannabis....produces higher margins.

Producing the highest quality cannabis (highest profit margins).....in Nevada...the highest margin market...assures that Citation is following a most profitable path....for the long term.

Trying to sell our properties that operate in unprofitable markets...such as Washington state...will help our bottom line. As we spread our expansion wings...it needs to be in high margin markets. Invest in Vegas not Washington.

Citations plans to expand our Nevada ops...post ACC merger...should put us in a position of enough revenue to further expand operations...without dilutions. Once we are to the self funding expansions stage...growth can come without dilution.

I wish all our buildings were done...but so does ACB and CGC and all the others. At this stage of the game...striving for profitability...is far more important than striving to be the biggest.....loser.

Showing a path to profitability.....will lead to other companies investing their money...for our expansion. We will get a partner...we have the very large license collection...and the best quality cannabis in Nevada...that attracts money and partners.

With partners...comes money and experienced board member additions. Doing it with high margin production...in high margin markets....will ensure our long term success. Being on a path to long term success also attracts partners....and assures them you are investment worthy.

Like we agree...it all comes down to a build.

With Citation cultivation the highest quality cannabis...and having the largest license footprint in Nevada...in the best margin state in the U.S.....That WILL attract a partner. All we have to do is let Citation and a partner...figure out the best way to do that.

Anyone figure out why Nilda Rivera is here yet...?


GLTA

GET CITATION....BEFORE THE PARTY....RIVERA DID.


Charles Silver

08/29/19 12:31 PM

#4481 RE: Isbizz #4477

Read the financials, pleasantly surprised, i'll be back in soon