That pic summarizes the BW mantra better than anything ... he’s a promo driven CEO who uses flashy PowerPoint charts , a few paid “infoNews” speeches (not interviews), and spends $ on non value add “fluff” events instead of trying to achieve any semblance of executional acceptance . It’s called “form over substance”. Or in this case “fluff over substance”.
These “events” are designed to appease the gaslighted Nbev cultists who might be wavering ... to show them “hey, look at my jazz hands ...see, we’re doing something splashy so don’t worry”.
I laughed when i saw this and wondered “who actually falls for this BS still”?
As Bob Smith said “you can’t fix stupid”