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08/13/19 11:24 AM

#109925 RE: Tooltimegrunt #109922

What the Fastest-Growing CPG Companies Do Differently
JUNE 14, 2018

By Peri Edelstein , Krishnakumar (KK) S. Davey , Aman Gupta , Seth Marcus , Jim Brennan , and Cara Loeys

https://www.bcg.com/publications/2018/what-fastest-growing-consumer-packaged-goods-companies-do-differently.aspx

This article describes the sixth annual study by BCG and IRI of US growth leaders in the consumer packaged goods industry

Consumer packaged goods (CPG) companies in the US once again found growth a challenging proposition in 2017. Growth in measured channels, defined as multioutlet and convenience (MULOC) retailers—food, drug, mass, Walmart, club (excluding Costco), dollar, military, and convenience outlets—continued to decline, dropping from 1.5% to 1.2% over the past year. Moreover, sales volumes in measured channels declined for the first time since we started conducting this annual study in 2012. And most midsize and large companies saw their sales decline as well, as small companies continued to increase their share of the market.


I view this as a public service and as a favor to the many FUDsters who may not know jack...