I agree with this post. Online DTC sales are imperative. They should even have a mobile app just like Nike, Under Armour and others, for CBD news and products.
I think Dowling was alluding to this issue when he talked about revamping their online store in the letter.
Hire a PPC firm and make it rain in the states that allow it.
total drop of ball by management that our online sales so low.
Other than out and out selling the company off, what would you do differently? You seem to have an eye for when things go wrong, surely you have some ideas to make them right?
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