In today's world it is not good enough to focus on the present. As you and I both agree, it is the near-term and long-term futures which we target to understand the broader landscape ;-)
scan: I read be's post where he was lamenting the woes of modern technology because 'I find this ridiculous! I would require a terabyte of internal storage' on his mobile phone. Hand wringing. The works.
The reality is you can go into Kroger's self checkout, type in your phone number and enjoy electronic coupons with 0 bytes of data on your phone.