Can't use valuation for brand new sectors, not to mention many will say they are ridiculously valued and will crash back to earth in do time.
A new meat alternative will get people moving more than furniture and natural latex.
Again Vytex has existed for 10 plus years and no one has cared, market hasn't cared, companies in the sector haven't cared, nothing. But all of a sudden because of Rotmans furniture it's a few changer
Just like Paid Inc and Rotmans collectibles