Then you sell it when it smells as sweet as a rose.
Wash, rinse, repeat.
Earnings dates are marked by light-blue Es.
Earnings due: 08/06/19, Mon 7:00 AM
FWIW, BHC's options IV is 39 while it's HV is 22. That means its options are trading at a premium (because earnings are coming up) -- therefore I sell CCs up until earnings release. That premium will disappear after earnings come out. So that's another reason I'm selling CCs on it until I exit the trade (after earnings release).
The current pattern is that BHC is in a rising triangle which will converge at $26 (the flat top of the rising triangle). Its base was just above $20 (early June). My guess is that I sell my position at $26 (the top of the triangle) likely sometime during the day that earnings are reported. Then, after options IV comes down -- likely later on the same day as earnings come out (or very shortly thereafter) -- it might be a good day to buy a Put Spread that expires within a couple weeks.