I disagree..and think you are in the minority...Most diabetics that I know (8) are aware of diabetic aisles in all stores. They specifically shop there looking for Glucerna and Boost and gummies. GlucoDown reaps ricochet sales by being placed next to boost and glucerna. I'm sure it would do well on the tea aisle, but not as well as a niche segment category aisle where most diabetics know to look.. Again, not looking to debate your personal opinion..just disagree with it and think you should shop the diabetic aisle more often. Never know what you may find that may assist you.