Thanks knife. Good point. I don't think the profit margins will become much better until KG's expansion (geographically) starts to slow. I think RC is trying to get brand recognition and adequate penetration and distribution though all 50 states and large chain operations first. Bottling capacity for all flavors and products as well as the distribution logistics to all the regions must be fulfilled and made efficient first of course. But no doubt, long term, KGKG is set up to be a true winner. Cents now will return dollars several years out.