This just shows you how crazy this industry is going to be over the next few years. This company was a social media company until about a month ago when it instantly decided to market CBD products, now they are getting placed in 2400 outlets (it does not say where). I am sure much of this has to do with Todd being on their BOD. I can only hope the CBDU is the manufacture of the product, but I can’t find anything yet to back that.
As I have said before, the barriers to entry in this business right now are very low. There are going to be a lot of successes and a lot of failures. I am banking on EDXC being a success ( although I am not betting my retirement on that ??????).
There was an interesting report I read yesterday about the fact that too much of this industry can be commoditized over the coming years. The base product of this industry is a weed, there is not much to the manufacturing process to get the oils and other by products. The article made the point that It is going to come down to who builds the best brand the fastest. I think that fact is probably going to be true... who can get the name recognition the fastest with their products. Who will will be the “ Bud Lights” and “Miller Lights” so we can have our next “Less Filling/ More Taste” chants ( see if anyone is as old as me to get the reference).
I like that we are out there early building our brand!
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