MMs sure are trying to make this fall that's apparent.
Rhetorical but regardless. Assuming this is just going to plummet (that's a joke) then why would one want to consider loading once the MMs have had their way with it. What would ever make it run back up considering the objective here is obvious.
If that were the case then many would get disinterested and move on.
Not asking for an obvious answer to this. It lies with the MMs...