Why do you think they will run adds in California when the treatment can only be performed in Eastern Washington? I think it may be local to the clinic, maybe Spokane, definitely Seattle and likely Portland. Outside of that it anyone would have to fly raising the price and difficulty of treatment. It sounded to me like the adds are to get patients not to advertise the company. I'm agreeing with Truth Fairy that they will wait until they drop the 'D' because while the main purpose will be to get more patients, they will not waste publicity for the stock. Also, a marketing campaign costs money and they may need to sell some shares to pay for it. Better to do that after we lose the 'D'.
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