I feel that a major discount retail chain may showcase this going into the XMAS Shopping season. Expect price to come down. I've seen as high as $499 thru Cyberkey Keepsafe model on their site. Now the NRA is offering for $349 with member discount.
The product works perfectly. I have 2 now and plan to buy one for mother for Christmas present. Great for storing whatever, not necessarily handguns.