I wouldn’t say that’s its “fluff” as much as it’s a warning to the earnings being way above expectations, so to ease the volatility to come.
Just trying to be responsible to the Shareholders, but awareness of who Celsius is (their story) needs to be spread amongst the investment community, much more than current activities.
This kind of news just puts a fire under the existing base and doesn’t invite much new investors. We need that Costco news soon!
6.5% pop is something. Earnings release on 8-8 should be interesting. I agree that a CostCo nation wide distribution agreement would really catapult us to the next level. I keep checking local QuickTrips, still not on the shelves yet. So still a lot of room to run still.
Things are looking up for Celsius. Just have to build on the momentum and scare off some of the shorts.
Big block of 14k again today to break through to hit even higher levels.
1) DSD team buildout means more control over product placement in the convenience channel. 3rd party distributors won’t care as much where Celsius is being placed... a DSD team will help control this.
2) More significant presence with massive distribution partners means more revenue. Period. Next comes fundamentals.
The hidden message we haven’t seen in the story line is profitability. We will see if management delivers on their fiduciary responsibility to longs. Shorts could very well get slaughtered when the financial reporting hits the streets. We believe this press release is can indicator of what’s to come. Mgmt already knows last Q results and are certainly attempting to curtail volatility.
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