Brick and mortar has not gone away with the internet. There are many successful retail chains from specialty stores to mass merchants. It has just changed the game and made it more competitive.
With the Moore's history in the hearing aid industry, they didn't decide to go through all the hoops associated with opening retail hearing aid stores for nothing. They are being strategic opening Value Audiology and Hearing Centers in specific cities where they know there is a built-in population who still in-store support.
My dads girlfriend is 84 and has expensive hearing aids. She has an Apple laptop and can buy things online. But with her hearing aids, she wants to go into a store and have an audiologist adjust them. I'm sure she's not alone with that desire which is why the Moore's are focused on B and M locations in conjunction with online sales.
IMO, B and M isn't an issue. My concern is Matthew getting it through his head to only tweet when he has a deliverable that will move the needle and doesn't over promise and under deliver.
If he can't make the appropriate adjustments in the next few months, then I will sell and move on. It will reflect that he's neither learning important lessons nor getting coaching necessary to be an effective publicly trading company CEO. I love his energy and passion but the tweeting BS has to stop as he's losing credibility with the market that is critical.
Peace.
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