i think the reason is that some people can understand the written word.
the company sec filings and the bankruptcy dockets all say there is over $6 billion in debt and no appreciable source of $ to pay off the creditors.
even if the creditors were to prevail on their litigation, anything realized would just be used to pay the lawyers with any remainder going to the creditors still leaving billions owed.
dockets, sec filings, and company statements all say there will be nothing of value left for the shareholders.
the disclosure statement was approved in late june and all parties who can vote (which doesn't include shareholders) will be asked to approve the "plan". the plan is one of liquidation and winding down the company. there will be no phoenix rising from the ashes. the company has said if this plan is not approved, the outcome will be worse than the present plan.
some have chosen to hold stock for emotional reasons but the facts all point to shldq being cancelled and thus actually becoming worthless. in the meantime, there are some who hold on to the idea of some short squeeze, the stock rallying, and sears emerging from bankruptcy.
delusional imo