In my opinion people have put waaaaay to much emphasis on Pride month. The company never said a thing about Peide month. The ETF will run year round bot just June.
It is the ego making association between the company and the Mknth of June. Nothing more. It is meaningless as far as the ETF is concerned.
It could have been the cherry on the Sundae, but overall what most the the ETF launches will have no impact on its success or failure, so long as it does in fact launch.