The irony is "protecting" the name(s) of the end effectors and software partner(s) is actually causing themselves and their shareholders BIG MONEY !
They NEED money - THAT is a FACT ! $35M to be exact and that will likely go up by a million or 2.
They have PLENTY of warrant money out there to be had but because of various factors (INCLUDING MISMANAGEMENT) they can't get even the lowest tranche in the money. I am not here to judge but I am here to say if they don't come out with game-changing news, a "rebranding" is going to be met with a sell off. The only thing that will get PPS UP is a BIG NAMED affiliate / partner. It's that simple and their choice. This is the time for big news to hit. If they choose not to deliver, then they should expect PPS to peak very soon and head back to $1.50 or lower. It's not rocket science.