Replies to post #48433 on Apple Rush Company Inc (APRU)

[grantastic]

Assuming Apple Rush drinks really are 100% fruit juice, how do you think it's "cheaper" to further process it to remove some of the natural sugar?

Agreed, imo, the original Apple Rush doesn't need to be that sweet.
I think it would taste a little better if it wasn't quite as sweet,
it would contain less empty calories and it'd be cheaper to produce.