From years of trading, shorting practice have there uses. Once companies fail to keep their promises, or fail to deliver on revenues, the shorters will come in to correct the stock. When you're invested in one of these stocks that need the correction...well it sucks.
If PURA doesn't like being heavily shorted, the 4th week of August for Q2 revs 100% have to bring revenues and show growth for the company. Otherwise the shorts can't value this companies market cap where it is right now.
Close on Friday June 14th leaves PURA with a $46,768,680 market cap. In all fairness that is really high for a company that only produced 1.2 million in sales last year.
In all honesty the shorts are correcting this stock until PURA brings the goods.
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