I listened to the Yahoo interview and Dowling was clear that Kroger and the like are currently a small part of the revenue.
I think getting in these stores is important to establish the flow so when the floodgates open on all products we're there.
Also it shows that there is mainstream acceptance and hopefully this nudges the FDA to move more quickly.
For uptick in sales it sounds like it's not there yet. I still would hope that nearly doubling distributors, even with limited sku's, will give us 10-20% increase in sales increase over the next 2 quarters.