"Natural and organic dominate today’s market as consumers skew away from artificial and processed ingredients.Cane sugar, honey and stevia leaf, often used in combination, are the leading options.On the ingredient side, manufacturers are embracing FDA’s definition of natural flavor as anything that adds flavor if it’s derived from a plant or animal. Adaptogenic herbs like ashwaghanda, rhodiola and mushrooms are joining more common botanicals like lavender and ginger as popular ingredients, while teas such as rooibos, matcha and yerba mate grow in popularity as the base for innovative products. Athletes are gravitating to uniquely flavored waters containing electrolytes, including potassium, calcium and sodium.
“We look forward to developing and bringing to market new and exciting beverage options for consumers that are scientifically formulated to provide enhanced life experiences for any lifestyle,” states Susan Hewlings, PhD, RD, and Director of Scientific Formulations for Greene Concepts Inc."
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