Watch the XM Radio rollout carefully. It should mirror something like what we'll see with DataPlay. They are spending about 100 million and DP has 115 million slated for an advertising campaign. Both are paradigm enhancements and have some serious public education to do. Both are technology which will be supported by OEM's and as we see today with multiple XM OEM announcements, so may we see a wave of DP OEM's stepping forward at one time. Should be interesting.
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