That's the key, and why IMO a repeat of history won't occur.
Normally the SEC doesn't care what kind of PR pumps are issued, unless insiders dump into the false claims. With a formal investigation open the SEC is concentrating on what regulations have been violated. However, a sure way to piss off the SEC is to arrange a paid PR pump with false claims. That would be later added as garnish onto future litigation. It's also why outside of the required form 10 filings, you don't see the Brown gang issuing PRs about the mythical 3d. Not unusual for the lawyers to gag management.
Especially for those who signed up via the PSPPs for monthly purchases. Why pay 0.25 for a scam when you can pay 0.45? LOL