Great question! The target price is $10. There will obviously be some ups and downs before getting there. I believe the company has and continues to build a foundation that will allow it to become a major player in the industry. Once the industry begins to shake off (and consume) the majority of the players, it'll be left with only a few, and I believe HEXO will be one of them. When that is the case, I believe it will be well beyond $10, but it's going to take some time. I suppose making money along the way is really the name of the game. :)
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