My biggest worry behind ALL of these Legal Weed companies is how they ALL appear to be striving to become the exclusive/upscale 'Saks Fifth Avenue' of worldwide Cannabis. Most egregious in that regard is "MedMen", whose Marijuana stores look like shops on Rodeo Drive, Beverly Hills --- i.e., no 'common rabble' allowed.
And regarding our Sproutly Canada, I would rather see them move in the direction of selling their stuff primarily in the WalMart, Seven-Eleven, Target, & Home Depot stores of Planet Earth. E.g., marketing their (Cannabis) "Little Debbie" snack cakes and (Marijuana) "Bud Lite" drinks in such mass-market outlets. In my humble opinion, that is. In any event, SRUTF is gonna do fine. No doubt, one way or the other.