Not to mention, they released earnings SMACK in the middle of a bad week for the market. Down 1,500 points this week on the China trade news. That has to be weighing on it in some capacity also.
Q1 was a solid quarter. Nothing spectacular, but solid.
We figured that the Q1 comps were going to be a challenge for CELH. Last year's Q1 of $12M was sandwiched between two quarters at around $9M.
Q2 comps are going to be much easier than Q1 was.
The company is executing extremely well and the fundamentals look very strong.
Our primary concern is the huge short-interest. It has us very nervous.
At this point, we are much more comfortable using options for exposure to CELH. They still give us upside potential, but offer a very limited and clearly defined risk.
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