If you look at other shale play stocks you will see that they have all crashed hard if they were located across the US plains, because it ended up not producing as they thought it would....thus the financial hardships.
A cautionary tale for investors lured by promising wells in emerging shale basins across the U.S. Wall Street rushed to fund shale producers, helping them raise record levels of debt and equity over the last six years. But many have failed to generate returns, and new investment has dwindled. Shale companies raised about $23 billion last year, compared with $56 billion in equity and debt in 2016.
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