My main inquiry and research is focused on Acne right now.. It may have an advantage treating dermatitis and that is a big deal.. Hopefully Pellequr has a product or is developing a product that can treat it more effectively than all the other stuff. You're right, the skin care market is also overcrowded and especially the Acne Market.. Put a product out there that works extremely well and then they can win. Yes it will be just as tough to compete as icecream was.