You can actually buy it by the case (24 bottles) at Lucky's if you ask to speak to their grocer, but I didn't get a discount like what I'm seeing on the northern retailers (2 for $4). It's still cheaper than Amazon at $29.99 per 12 pack, but still... last night I spent like $120 for 48 bottles. The cashier was like... wow, it must be good! I love the drink, but yeah... that's kind of painful. I think I may reach out to them at the corp level to see if they can do better in bulk. I get migraines from both soda and beer, so this is about the only drink that's safe for me.
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