Frog
It is always interesting to watch the spins or inferences each and every event in this little company brings, as it is analyzed by the optimistic and pessimistic sides. The most fascinating aspect is that there is seldom a right or wrong answer found only premise on top of premise.
One such logical premise, in answer to your post, is that if Tony has a programed sales program instituted then those sales fall as they may. Timing them for the maximum benefit of the share holder defeats the whole idea of planned sales.
JMHO and worth what you paid for it
cowboyd