Im unsure you know the complications that could arise seeing you think it’s better posting a meme that many more then likely don’t appreciate then focus on the real issues and impacts here.
I think Rotman sees the writing on the wall for his Furniture store. The store is probably failing and he sees online mattresses as a way to save the company. Unfortunately he is in way over his head trying to juggle all of this in a public company world that he does not fully understand (hence the late filings and missteps by IR).
When you see that Rotman's is struggling financially that is the cue to reevaluate this clusterf#ck that is about to happen, imho.