Trade shows and local advertising sponsoring the boxers those trucks are probably a marketing expense those videos etc...slowly they will become a household name I think the whole hemp CBd movement will change many industries and could possibly see the start to radical change in healthcare and insurance...AG Barr will push THC regulator the states and boom inside 60 days there will be thousands of new millionaires
POTN has famous people use their products and wear their brand logo on their clothes. These people are expensive to have them promote a product. I suspect this is where a chunk of the marketing money was/is spent.