You clearly have not run a business before and are just regurgitating someone else’s tweet about the ATM thing lol
You want a company to expand, but use 2018’s profits - half a mil? - to do so. You think he will find money in the couch cushions at INND headquarters to pay for it all? Maybe Moore’s parents can write him a check? Maybe INND is using shareholder money (ATM your new fav reference) to buy lotto tickets and that will be where the income comes from so we don’t have to take on more debt to the for the expansion!
I think your sentiment is CRYSTAL clear, but you appear to be FAR off from understanding how this all works