Now is not the time to sell IMO. Especially with national roll-out news that some of us been waiting for a year to come out (not counting the longs for years)?
We know that EQLB is going to have a national rollout in the coming weeks. Harrington is too successful and well established to put his name on a brand and then let it fail without giving it an initial “try”. Basically, the rollout is Harrington’s “try” to push EQLB to the national level. If consumers don’t like the flavor or it just can’t break into the market, well, then EQLB will fail. But it won’t fail until the launch and until we see sales higher than EQLB has every produced.
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